Add links to your posts for Facebook, LinkedIn and Thread and HeyOrca will load any associated media as the post's link preview to easily associate media with your link and to help your followers access relevant content to your brand.
Create a link preview
After creating a new post or editing an existing post:
Type or copy the URL into the text editor box for the post.
To generate the link preview, click outside the text editor box on the edit post modal. If your link has media associated with it, it will be loaded as your preview.
⭐️ Tip: You can use the link shortening button to make a long URL smaller to reduce clutter and character counts for the post.
Create an image carousel link preview for Facebook
If your Facebook post already has a link preview loaded, you can turn it into an image carousel.
Add 2 or more images as media to your post by dragging and dropping or clicking the (+) in the media box for the post.
HeyOrca turns your link preview into a carousel of clickable images that all lead to the same link.
👀 FYI: Add your link first so the preview loads before you add images. The text under each image comes from your link preview and can't be changed, so it's expected that each image will show the same text.
Link Preview Limitations
Due to API limitations from the social channels, the preview link may behave differently between them.
If your Facebook post contains a link, HeyOrca displays an informational message below the approval stage. If your link isn't producing a preview image, click this message to check your post's URL with the Facebook Debugger.
👀 FYI: Facebook decides what link previews are shown, so results can vary.
The Facebook Debugger shows you what Facebook may use as the preview, but Facebook can choose a different image based on its own privacy and content policies. If you're ever unsure how your link preview will look once it's live, run it through the Facebook Debugger.
If your LinkedIn post contains a preview link, you can verify the content using their Post Inspector tool. To verify the preview link, copy and paste your link into the field of the Post Inspector.
LinkedIn will show you what to expect once the post has been published, as well as other helpful data below the link preview.
Threads
Link preview for Threads will not contain any media and will only contain the text part of the link preview in the published post.
Understand Bill C18 and Canadian news links
Bill C18 (the Online News Act) affects how some Canadian news links display when you publish a post. Understand how to spot a blocked news site, what happens when you publish an article from one, and how to link out to relevant news articles from your Bio Link instead.
What is Bill C18
The Canadian government introduced Bill C18 to give Canadian news organizations a share of the revenue that major tech companies and search engines earn from promoting news articles on their platforms.
In response, Meta blocks Canadian residents from publishing or viewing content from restricted news organizations.
Learn more on the Government of Canada's website or read Meta's response.
Publish Canadian news links through HeyOrca
When you publish a Facebook or Instagram post that links to a restricted news organization, Meta blocks the post. If you're in Canada, the post won't appear when you click View post, and it won't be visible on your Facebook page once live for your Canadian community.
View restricted content as a Canadian
When you view a restricted link on Facebook or Instagram, you'll see this message:
"People in Canada can't see this content"
This message appears on both Facebook and Instagram. If a site displays this message, HeyOrca will block any post that links to an article from that site.
Bill C18 (the Online News Act) affects how some Canadian news links display when you publish a post. This article explains how to spot a blocked news site, what happens when you publish an article from one, and how to link out to relevant news articles from your Bio Link instead.
On a restricted page on Instagram, Canadian viewers will see the same message.
Any site that is displaying this message will be blocked when an article from that site is published.
Add news links to your Bio Link
You can still add relevant news links on your Bio Link, and have users be redirected to the relevant news article URL.
When a user clicks on the relevant post, they'll be redirected to the news article URL and will be able to view the content on their mobile app, or on their web browser.
