Once you’ve connected your social accounts or set up your placeholder accounts, you can start creating posts!

Create a post

From your Calendar page, select Create Post either on the date on your calendar or from the Quick Actions button on the top right corner of your window.

👀 FYI: You can also create a post by dragging and dropping media into the Calendar.

Two Stage Post Creation

There are two stages to creating your post in HeyOrca: there’s a Create Post and a tailored Post Editor modal.

Create Post Modal

When you click the button to create a new post, a new modal window will appear and is the starting point for creating content in HeyOrca.

Here, you can select the social accounts you want to post to and build the core version of your post with shared content like captions, media, scheduling, and recurring settings.

If you’re publishing similar content across multiple channels, this helps you get everything set up in one place first. In the next step, you’ll still have the option to customize each post for the specific platform before scheduling or publishing.

Social account selection

The left side of the modal is where you choose which social accounts the post should be created for. All connected social channels in the Workspace will appear here, including any placeholder accounts set up for notification publishing workflows.

You can:

Select one or multiple social accounts
Use “Select All” to quickly choose every connected channel
Build one shared post for several platforms at the same time

The accounts selected here determine which platform-specific post editors will appear in the next step of the workflow.

Schedule and recurring settings

You can choose when the post will be published. This is also where you can toggle on recurring posts if you want the same content to repeat automatically on a schedule.

Caption field

This is where you add the core caption or copy for your post. Anything entered here will carry into the next step for all selected social channels, where platform-specific edits can still be made if needed.

Media upload area

This section is used to upload media for the post, including images and videos. You can either click the upload area to browse files or drag and drop media directly into the window.

Shared content workflow

Everything added in this panel acts as the shared foundation for the post across the selected channels. In the next step, you’ll have the option to customize the content for each platform before scheduling or publishing.

Post Editor modal

After selecting your social accounts and creating the shared version of your post, the second stage of creating a post is the Post Editor. This is where you tailor posts for each specific channel and collaborate on your content before publishing.

The post editor combines your content creation tools, publishing settings, and collaboration workflow into one workspace.

Social account and post type selection

At the top of the post editor, you’ll see the selected social account and post type for the current post.

This controls:

Which social account the post belongs to
Which platform-specific post type is being created
How the post preview and publishing options behave

⚠️ Changing the social account from this dropdown does not switch between the posts you created in the previous step.

Selecting another social channel from here changes the actual social channel your post is going to publish to and the post type being configured.

For example:

If the dropdown is set to a Facebook Page, you are editing the Facebook version of the post
If you switch the dropdown to Instagram, you are now configuring the Instagram version of the post instead

To move between the different posts created for each selected platform, use the navigation arrows on the sides of the modal — not the social account dropdown.

Edit post content

The main editor is where you create your post content. From here, you can:

Write and edit your caption
Upload images or videos
Add GIFs, links, emojis, and hashtags
Access tools like Canva and Oscar
Copy content between posts

This is your primary workspace for building your social post.

Post Editor Tools

Below the caption area, you’ll find the post editor toolbar. This toolbar gives you quick access to the tools used to build, manage, and organize your content.

From left to right, these tools allow you to:

Create a copy of the post to other social accounts
Upload media including images, videos, GIFs and accessing the Canva integration.
Shorten links
Add location tags
Open the Hashtag Library
Use Oscar to help generate content inspiration and check your Brand Score for the post

The three-dot menu contains additional post management options, including:

Audit trail – View the history of actions taken on the post, including edits, approvals, publishing activity, and user actions
Send to Content Library – Save the post to your Content Library for future reuse
Delete post – Permanently remove the post from the calendar