Alt text (short for alternative text) describes an image for screen readers and other assistive technology, making your social media posts accessible to more of your community. HeyOrca's AI Alt Text suggestions generate a description for you in seconds, or you can write your own.
You can add alt text in two places:
Directly on an image in your Media Library, so the description is ready to reuse across future posts
On an image inside the post editor, while you're building a specific post
Alt text is supported for images on Facebook, Instagram, Pinterest, and LinkedIn. On Threads, alt text is supported for both images and videos.
Add alt text to a post
Create a post or open a post in your Calendar.
Upload an image to your post.
Click the three dots on the image preview, then select Add Alt Text.
Write your own alt text
Type your own description directly into the alt text field.
Generate AI alt text suggestions
Review the two suggestions and click Select on the one you want to use.
To generate a new set of suggestions, click the refresh icon next to Suggestions.
Add alt text from your Media Library
Adding alt text to media in your Media Library lets you write a description once and reuse it every time you use that image in a post.
From the Calendar view, click the Library icon in the left navigation bar.
Find the image you want to add alt text to, click the three dots on the image, then select Add Alt Text.
