With HeyOrca, your Instagram accounts can have their own customized Bio Link landing pages to drive audience engagement, education and conversions to external links.

Bio Links are unique customized URLs that can be linked directly into your social media profiles to share external links. Your community can click through your posts and access the content you’ve referenced to your page.

In this guide, you'll learn how to add links to posts, create call to action buttons and manage your Bio Link!

There are two ways in which you can add links to your Instagram posts displayed on your Bio Link landing page:

Your Instagram Grid view is where you can manage all of your past and upcoming Instagram content, and get a preview of your realtime Instagram grid.

Links can be added to your Instagram post by clicking into the link fields on the right hand side.

Once your post is published, your link will automatically be added to your Bio Link list of active links and will be associated with the assigned post.

Click on any Instagram post in the calendar, and you will have the option below the post editor to Bio Link.

Click the drop-down arrow to add your link, and click Save to save your changes. The link will go live to your Bio Link landing page once the post is published.

Step 1: In order to access your Bio Link settings, click on the Grid button on your calendar and select the gear icon to open your settings.

Your Bio Link settings are where you can edit your landing page and make it unqieu for your brand. You can manage your CTA colors, background color and customization options like enlarging the first image.

Here’s an explanation of what you can do with the Bio Link Settings Page:

Active Toggle: Bio Links can be enabled and disabled using the Active toggle. They can also be quickly managed from the Grid View.

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​Address: The link that you copy and paste into your Instagram Bio so that your followers can access your post-related links. You can also find your link located in the Grid view.

Enlarge first image: This allows your most recent post to appear bigger than the rest of your posts to attract attention. You can turn this on or off with the check box to the right of this option. A preview of your post caption will also display as shown below if you choose to enable this option.

Page background color: The color that your Bio Link landing page will be when it is clicked. The background color allows you to match your brand visuals and CTA buttons!

CTA Buttons: Call to Action (CTA) buttons can be added alongside your Instagram post links. To add a new CTA, select Add New CTA. From here, you can enter the title, the destination link and your brand colors. Once completed, press Save.

You can see your Published Instagram posts that you’ve verified with HeyOrca on the Instagram Grid preview.

You will see the published posts for Instagram highlighted in blue, or white, as shown below when you have selected Published Posts.

​When the Published Posts filter is deselected, posts will be pulled in from Instagram directly, but the filter for posts published from HeyOrca will be turned off.

Here is what each color indication means:

Only Blue: Published or Notified in HeyOrca but either has been deleted on Instagram or not yet verified in HeyOrca.

Instagram logo only: Post was pulled in from Instagram and either scheduled/published outside of HeyOrca or manually published but not yet verified in HeyOrca.

Blue + Instagram logo: Published from HeyOrca and Verified in Instagram.