Reauthorization is the process of reconnecting your social accounts to HeyOrca and ensures that your accounts stay securely connected and your publishing workflows continue running smoothly.

Social networks require your permission to connect third-party apps, like HeyOrca, to your accounts. As part of their security practices, platforms occasionally require you to reauthorize your connection to confirm you still want HeyOrca to access your accounts.

This is normal behaviour across social networks and third-party publishing tools, and the timing and requirements are controlled entirely by each platform.

When a social account becomes disconnected, HeyOrca may no longer be able to:

We recommend reconnecting accounts as soon as possible to avoid interruptions to publishing and reporting.

Click the check box on the lower left corner of your window labeled Reauthorization Dashboard. You will be directed to your Reauthorization Dashboard.

If you see a number on the checkbox, this indicates how many social accounts need to be reauthorized.

You'll be re-directed to the Reauthorization Dashboard where you'll have a complete overview of all connected social accounts across your Workspaces see which accounts are connected successfully and which may need attention.

Each account row includes:

Accounts that require attention will appear outlined in red.

Use Check Status first to refresh the current connection between HeyOrca and the social network.

In some cases, the connection may still be valid, and the warning will clear automatically after the status is refreshed.

If the account still appears outlined in red after checking the status, you will need to Reauthorize the account and complete a new authorization with the social network.
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To reauthorize a Facebook Page connection, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Facebook and approve access to your Pages and permissions again.

To reauthorize an Instagram Business account, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Facebook and approve access to the connected Facebook Page and Instagram Business account again.

To reauthorize a LinkedIn Personal profile, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log in to LinkedIn and approve access to your personal profile connection again.

To reauthorize a LinkedIn Company or Showcase Page, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into LinkedIn and approve access to manage your LinkedIn Pages again.

To reauthorize a TikTok account, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into TikTok and approve the account connection again.

To reauthorize a YouTube connection, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into YouTube and approve access to your YouTube account again.

To reauthorize a Pinterest account, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Google and approve access to your Google Business Profile again.

To reauthorize a Pinterest account, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Pinterest and approve the account connection again

FYI 👀: Threads connections rely on Instagram account authentication through Meta.

To reauthorize a Threads account, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Instagram through Meta and approve the Threads connection again.

To reauthorize a Mailchimp connection, you must:

When you click Reauthorize in HeyOrca, you’ll be prompted to log into Mailchimp again and approve the connection permissions.

Social networks occasionally expire or interrupt third-party connections due to password changes, permission updates, security checks, or platform requirements. Because of this, we recommend checking your account connection statuses regularly.

As a best practice:

Regularly reviewing your connections can help prevent interruptions to publishing, analytics, and reporting.