Curious about the metrics included in your HeyOrca reports? Use this guide to understand the key data points available for each report type.
Generate and view reports
Before you get started, it's always good to make sure that your accounts are connected to HeyOrca and don't need to be reauthorized.
To access reports, click the Reports button in the left sidebar.
Select the report you want to view from the Reports Dashboard or the left navigation bar.
Once your report is selected, you will see an overview of your key performance metrics at top:
Hovering over the information icon (i) will show you how these numbers are calculated.
Historical Data Availability by Platform
Platform | Historical Data Available | Notes |
Up to 2 years |
| |
Up to 2 years (most metrics) | - Follower & engagement data may be limited before account connection. | |
Up to 1 year |
| |
TikTok | - Profile insights: Up to 60 days before data collection began | - Post data may not refresh after 7 days of inactivity but stale data remains accessible. |
X (formerly Twitter) | Up to 2 years | - Follower data is available from connection date onward. |
Facebook Reports
When generating Facebook account reports, you will be able to view your report for Engagements, Impressions, Page Likes, and Top Posts.
Overview
The overview section of your Facebook report will display the Key Performance Metrics for your profile: Impressions, Engagement Rate, Total Engagement and Change in Page Likes for your selected date range.
Page Engagements
The Page Engagements graph will display your Reactions, Comments, Shares, Clicks, and Page Actions, along with the total of these various engagement metrics.
Page Impressions
The Page Impressions graph will display your organic impressions, paid impressions and the total impressions for the chosen date range.
You can view this graph by each individual metric but simply clicking one metric to remove it from the graph:
Page Likes
The Page Likes graph allows you to see your Organic Page Likes, Paid Page Likes, Page Unlikes, Changes in Page Likes and the Total for the chosen time period.
Easily see how audience is respond to your page, and view the growth of your page directly from your reports!
Post Performance
The Post Performance overview section of your Facebook report will display the Key Performance Metrics for your posts: post engagements, post engagement rate, post impressions, and post reach for your selected date range.
You can hover over the information icon (i) of each section to these numbers are calculated.
The Post Performance section displays your published content for the selected date range and allows you to sort by a metric of your choice, and filter from best to worst, or worst to best:
Instagram Business Reports
Overview
The overview section for Instagram reports will display your Views, Engagement Rate, Total Engagement, and Change in Followers for the chosen date range.
Net Follower Growth
The Net Follower Growth graph will display your Followers Gained, Followers Lost, and Change in Followers for the chosen date range.
Total Followers
The Total Followers graph specifically focuses only on your Total Followers value for your Instagram channel.
Views
The Views graph will display your Views for your Instagram account for the chosen date range. Views refers to the number of times your content was played or displayed. This metric is different from reach metric, and may include multiple views of your content by the same account.
Account Engagement
The Account Engagement graph displays the total number of actions users take on your Instagram account posts. This includes Likes, Comments, Saves, Shares, Story replies along with the total for the chosen date range, and can be filtered to display organic metrics only, paid metrics only, or a combination of paid and organic.
Post Performance
The Post Performance overview section of your Instagram report will display the Key Performance Metrics for your posts: post reach, post engagement, post views, story views, average watch time, total watch time, and total plays for your selected date range.
Stories Performance
The Stories Performance graph displays the Views, Reach, Replies, Exits, Taps Back, Taps Forward, Shares, Follows, and Profile Visits on your Instagram stories.
Any stories with fewer than 5 views will not appear on the graph due to Instagram's limitations
Top Stories
The top stories section will display your top performing stories and allow you to sort by Impressions, Reach, Replies, Taps Forwards, Taps Back, Exits and by Date. You can also sort by Best to Worst, and Worst to Best
Post Views
The Post Views graph displays the number of times your content was played or displayed. Content includes reels, posts, stories.
Reels Engagement
The Reels Engagement graph displays the total number of actions users take on your Reels. This includes likes, comments, saves and shares.
Post Performance
Similar to the Top Stories, the Post Performance section will display your top performing posts for your chosen date range. You can sort by metrics like Engagements, Comments, Likes, Saves and by Date, and filter your posts by Best to Worst, and Worst to Best
LinkedIn Reports
Overview
The overview section for your LinkedIn Reports will display your Impressions, Engagement Rate, Post Clicks, and Audience Growth for the chosen date range.
*LinkedIn's API only allows up to 1 year of metrics to be collected from the API.
Audience Growth
The Audience Growth graph shows the number of people who followed your page for your chosen date range. This section includes both your Organic Followers Gained and your Paid Followers Gained.
Impressions
The impressions graph displays organic impressions gathered on your page for the chosen date range. The graph will display both your Impressions, as well as your Unique Impressions.
Engagements
The engagement graph for your LinkedIn reports displays your Likes, Comments, Shares, Post Clicks (all) and the Total of these engagements for your date range.
Post Performance
This section will display your top performing posts for your chosen date range. You can sort your Top Posts by Engagements, Like, Shares, Clicks, Comments, Date
You can also further sort your top performing content to rank from Best to Worst, or Worst to Best to discover actionable insights!
X Reports
Overview
Your X (Twitter) Report overview section will display the Total Engagements, Likes, Retweets and Change in Followers for your selected date range.
Net Follower Growth
The Net Follower Growth displays the total follower growth and the Change in Followers over the period of time selected for your account.
Engagements
The engagement graph displays Likes and Retweets along with the Total Engagement by users taken on your X content.
Top Posts
The Post Performance section will display your top performing posts for your chosen date range. You can sort your Top Posts by Engagements, Like, Shares, Clicks, Comments, Date
You can also sort by Best to Worst, and Worst to Best!
TikTok Reports
Profile Overview
The overview section for your TikTok Reports will display your key metrics including Post Views, Engagement Rate, Total Engagement and Change in Followers
Net Follower Graph
The net follower graph displays the growth of your TikTok followers over the selected time.
Profile Engagement
The Profile Engagement graph displays the total number of actions users take on your TikTok account. This includes Likes, Comments, and Shares and Total Engagement
Post Views
The Post Views graph displays the total number of times your TikTok account's posts have been viewed. A user swiping away and swiping back will count as another view. If a user reaches the end of a video and it starts over, that will not be counted as another view.
Profile Views
The Profile View Graph shows the total number times users have viewed your TikTok profile page.
Post Performance Overview
The post performance overview will show your Post Engagment, Reach and Views for the select time duration in the Post Performance Summary.
Post Engagement
The Post Engagement Graph shows the total number of actions users take on your TikTok posts. This includes likes, comments, and saves.
Post Views
Post Views display the total number of all views and unique views on your posts. A user swiping away and swiping back will count as another view, but will not increase reach. If a user reaches the end of a video and it starts over, that will not be counted as another view.
Top Performing Posts
The post performance section of your TikTok Reports shows you your top performing content for your selected TikTok profile. Top Posts include metrics for Likes, Comments, Shares, Views, Average Watch Time and Reach!
Facebook Competitors Reports
The Facebook Competitor Reports show your content performance and brand's growth on Facebook compared to your selected competitors.
Facebook Page Engagements
Compare Engagements on your Facebook accounts with your selected competitor accounts.
Facebook Page Fans
Compare the number of likes on your Facebook accounts with your selected competitor accounts. The number of page fans is equal to the number of people who have liked your page.
Published Posts
Compare the type of content being posted on your Facebook accounts with the type of content being posted on your selected competitor accounts.
Top Posts
View up to 3 of your best performing posts for your Facebook accounts and selected competitor accounts.
Instagram Competitor Reports
The Instagram Competitor Reports show your content performance and brand's growth on Instagram compared to your selected competitors.
Instagram Business Followers
Compare the follower growth of your Instagram Accounts with your selected competitor accounts.
Published Posts
Compare the type of content being posted on your Instagram accounts with the type of content being posted on your selected competitor accounts.
Top Posts
View up to 3 of your best performing posts for your Instagram accounts and selected competitor accounts.
Custom Reports
Custom Reports allows you to generated reports for one or more social channels, including only the metrics you need!To begin, click Customize to select the accounts and metrics you wish to include in your Custom Report:
By default, Custom Reports will display Cross Channel Impressions, Engagements and Audience Growth graphs along with the Top Performing Posts.
Cross Channel graphs overlay the data for each of your selected channels in a singular graph, to compare and contrast performance.
Cross-Channel Impressions
The Cross-Channel Impressions graph shows your impressions for your Facebook, Instagram, LinkedIn and TikTok account as well as the Total Impressions for that date range.
Cross-Channel Engagements
The Cross Channel Engagement graph displays engagement across your Facebook, Instagram, LinkedIn, X and TikTok account along with the Total Engagements.
Cross-Channel Audience Growth
The audience growth graph displays the growth of your Facebook, Instagram, LinkedIn, X and TikTok audience along with the Total Growth.
Post Performance
The post performance section of your Cross Channel Reports shows you your top performing content for your selected platforms. You'll be able to easily see your best performing content across all channels, right within your reports dashboard.
You can sort your top performing posts across your channels by Engagement, Likes and Date!
Other Custom Reports metrics
Visit our full guide on Custom Reports here!
Here's a summary of each graph type that can be added per platform in a Custom Report. Note: Each graph can be added as a bar graph, or line graph.
Page Engagements
Page Impressions
Change in Page Likes
Total Page Likes
Post Engagements
Post Views
Net Follower Growth
Total Followers
Impressions
Account Engagement
Post Engagement
Stories Performance
Reels Play
Reels Engagement
X (Twitter)
Net Follower Growth
Total Followers graph
Engagements
Audience Growth
Impressions
Engagements
TikTok
Net Follower Growth
Total Followers
Profile Engagement
Profile Video Views
Profile Views
Post Engagement
Post Views