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Refine your captions with Oscar AI

Learn how to use Oscar to brainstorm, create and edit captions using AI that understands your brand voice and context.

Updated today

Oscar is an AI-powered assistant built into HeyOrca that helps you write better captions faster. You can chat with Oscar, ask for suggestions, and apply those suggestions directly to your caption while staying consistent with your brand voice.


What Oscar can help you do

With Oscar: Captions Helper, you can:

  • Get caption suggestions and improvements

  • Refine tone, length, or style of your caption

  • Apply suggestions directly to your caption

  • Iterate on ideas without starting from scratch

  • Ask for feedback on your captions, such as how well your caption aligns with your brand voice.

Oscar understands the context of what you’re working on, including:

  • Your current caption

  • Your brand voice

  • Your current chat history

  • The social platform of your scheduled post

  • The images you've added to your post


How to chat with Oscar

  1. Create a new post, or open an existing post.

  2. Click to open the text editor and click the Oscar (AI) icon

  3. The Oscar chat panel will open next to your post content.


Ask Oscar for help

You can interact with Oscar like a chat assistant.

Examples of things you can ask:

  • “Rewrite this to sound more playful.”

  • “Make this shorter and punchier.”

  • “Add a call to action.”

  • “Adapt this caption for LinkedIn.”

  1. Type your request in the chat input.

  2. Press Send.

  3. Oscar will respond with suggestions based on your caption and brand voice.


Apply Oscar’s suggestions to your caption

  1. Review Oscar’s response in the chat.

  2. Click Apply (or equivalent action) on the suggestion you want to use.

  3. The caption editor will update with the selected changes.

You can continue chatting with Oscar to refine the caption further.


Note: Conversations with Oscar may be stored and reviewed by HeyOrca to help improve the quality, accuracy, and usefulness of the feature over time. This helps us improve responses and suggestions, and improve the overall experience.

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