Oscar is an AI-powered assistant built into HeyOrca that helps you write better captions faster. You can chat with Oscar, ask for suggestions, and apply those suggestions directly to your caption while staying consistent with your brand voice.
What Oscar can help you do
With Oscar: Captions Helper, you can:
Get caption suggestions and improvements
Refine tone, length, or style of your caption
Apply suggestions directly to your caption
Iterate on ideas without starting from scratch
Ask for feedback on your captions, such as how well your caption aligns with your brand voice.
Oscar understands the context of what you’re working on, including:
Your current caption
Your current chat history
The social platform of your scheduled post
The images you've added to your post
How to chat with Oscar
Adding your brand voice gives Oscar the context needed to deliver great results. It's not a required step to start chatting, but we highly recommend doing this first. You can set up and edit or add to your brand voice at any time.
Create a new post, or open an existing post.
Click to open the text editor and click the Oscar (AI) icon
The Oscar chat panel will open next to your post content.
Ask Oscar for help
You can interact with Oscar like a chat assistant.
Examples of things you can ask:
“Rewrite this to sound more playful.”
“Make this shorter and punchier.”
“Add a call to action.”
“Adapt this caption for LinkedIn.”
Type your request in the chat input.
Press Send.
Oscar will respond with suggestions based on your caption and brand voice.
You can also click one of the quick actions at the top of the screen as a shortcut!
Apply Oscar’s suggestions to your caption
Review Oscar’s response in the chat.
Click Apply on the suggestion you want to use.
The caption editor will update with the selected changes.
You can continue chatting with Oscar to refine the caption further.
Note: Conversations with Oscar may be stored and reviewed by HeyOrca to help improve the quality, accuracy, and usefulness of the feature over time. This helps us improve responses and suggestions, and improve the overall experience.