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Manage comments, mentions and DMs via the Social Inbox

Stay on top of your brand engagements and manage your comments, mentions and DMs directly from HeyOrca.

Updated this week

What is HeyOrca's Social Inbox?

HeyOrca's Social Inbox allows your team to easily manage your brand engagement across your Facebook, Instagram, LinkedIn and TikTok channels. Centralize your workflow to save time, and manage incoming DMs, comments and mentions.

The Social Inbox feature will allow you and your team to:

  • View and reply to Facebook and Instagram DMs

  • View and reply to Facebook (organic and promoted posts), Instagram and LinkedIn, TikTok comments

  • View and engage with posts where your Facebook, Instagram and LinkedIn profiles are mentioned

  • Hide or like Facebook comments

  • Filter your comments by social account

  • Sort your engagements newest to oldest or oldest to newest

  • Resolve comments from your feed

  • Filter to show or hide resolved comments

Social Inbox is available on Pro plans or as a Basic workspace add-on. Upgrade in your settings, or contact Customer Care to get started

How to navigate the Social Inbox

The social inbox can be opened by pressing the Inbox button located on the right hand side of your calendar.

The navigation sidebar on the left, featuring an inbox icon to access the Social Inbox

You'll then be presented with your Social Inbox! To see more for a social platform, you can select the expand menu icon at the top, or you can hover/click on the account's icon

The Social Inbox interface showing a row of social media account icons, and an expand menu icon at the top

The Social Inbox drawer for each channel will then expand

The Social Inbox drawer shown in its expanded state for various social media channels

You can pin/unpin the drawers to remain open, by toggling the expand icon at the top

The Social Inbox drawer with the expand toggle icon highlighted at the top to control the pinned or unpinned view

Once the Social Inbox drawer is opened, you can filter to view a specific interaction (ex. Comments, Mentions, Direct Messages)

The open Social Inbox drawer displaying filter options for Comments, Mentions, and Direct Messages.

A screenshot of The Social Inbox showing an Instagram comments section under a post

You can also select "All" to see all interactions available in Social Inbox for the social platform

The Social Inbox filter menu with the 'All' option selected to display all interactions for the platform

The Social Inbox displaying a consolidated list of all Instagram interactions, including comments, mentions, and direct messages

The total number of comments, mentions and DMs will be indicated by the notification bubble beside the interaction, under each social account

The Social Inbox showing numerical notification bubbles next to the Comments, Mentions, and Direct Messages icons for each social account

You can also select more than one interaction from each social account. And you can apply this to more than one social platform at a time.

To undo this, simply un-click on the interaction, to remove it from your filtered view

The Social Inbox interface with multiple interactions and platforms selected simultaneously, showing a combined feed of filtered content

The Social Inbox feed displaying a custom selection of interactions from multiple social media platforms

Comments - Like, reply and hide

The Social Inbox will display comments that users have made on your Facebook, Instagram, LinkedIn and TikTok accounts. For Facebook, the Social Inbox will display comments made on both organic and promoted posts. For Instagram, the Social Inbox will only display comments from organic posts — comments on promoted or boosted posts are not available due to Instagram API limitations.

To engage with your audience directly from HeyOrca, you have the ability to like comments as well as reply to them!

At the moment, you can only like Facebook and LinkedIn comments. Liking Instagram comments is not yet available.

To reply to a comment, press reply to open up the text box in which you can type out your response.

You can also add emojis directly to your responses using the emoji button at the bottom of the text box!

The interaction feed within the Social Inbox, showing an active reply field

The reply interface in the Social Inbox, featuring a focused text box and a cursor positioned to respond to a user comment

You can also easily reply using our AI Reply Generator!

The AI powered generator will analyze the content in the comment or mention, and work to generate a smart response based on that information! Once the generator has analyzed the content and generated the responses, it will display three tailored sample responses that you can choose from!

Click on any of the responses to add them to the reply field and press send to reply!

The reply interface featuring an open text box beneath a comment, with the AI generator tool icon highlighted for selection

Toggle "Apply Brand Voice" to generate AI reply options that aligns with your brand's unique tone!

The 'Apply Brand Voice' toggle switch in the AI settings menu, shown in the active position

Learn how to save time responding to engagements using HeyOrca's AI powered Social Inbox Reply feature!

Pressing Hide Comment will hide that comment from the Social Inbox as well as from your social feed, making it invisible for users.

A screenshot of the comment menu with the 'Hide Comment' option highlighted
The 'Hide' option highlighted within the comment settings menu

Clicking on the post will open up the Post Preview page where you can view the post as well as the comments similar to how they are on the social platform.

You can press the Post Link button to visit the post on the social platform.

Individual social media post in the inbox view, ready for selection to open the preview page

"The Post Preview page featuring a 'Post Link' button to navigate to the original content on the social media platform


Mentions - view and resolve

To view when your Facebook and LinkedIn pages or Instagram account, is mentioned by another user, it will appear in the Mentions tab.

The Social Inbox with the 'Mentions' tab highlighted, displaying a list of posts where the Facebook, LinkedIn, or Instagram accounts have been tagged

For Facebook and LinkedIn posts, you can like the mention directly from your social inbox by pressing Like

To view the post your page or account was mentioned on, press view post.

This will open up a new post preview window in which you can view the mention and open up the post by pressing the Post Link icon

A close-up view of the Post Link icon, represented by a square with an arrow pointing outward, indicating an external link

Click Resolve when you have acted on the notification to remove it from your social inbox.


Social Inbox filters

The Social Inbox also allows you to filter by resolved comments and mentions, making it easy to track interactions handled by you or your team. To view this, toggle the filter to show previously resolved messages, and select "Apply"

The Social Inbox filter menu with the 'Resolved' status checkbox selected and the 'Apply' button highlighted

Then, choose your desired platform to view its resolved Direct Messages. You can select more than one at a time

The various interactions, and the Direct Messages option selected

Interface showing the resolved Direct Messages for an Instagram account

To unresolve a comment or mention and return it to its previous state, press the Unresolve button.

A close-up of a resolved comment showing the 'Unresolve' icon highlighted on the right hand side

You can also sort your comments and mentions from newest to oldest, and oldest to newest.

A close-up of the date filter dropdown, showing the selection for sorting

Direct Messages - Facebook and Instagram

The Social Inbox will display your comments, mentions, and direct messages. You can choose to enable them all, or choose the view that's most relevant for you!

Reply to direct messages

To reply to a Direct Message for these two social platforms, select this interaction for Facebook or Instagram

Social Inbox interface with the Facebook Direct Message interaction selected

From here, you can select "Reply" under the message, and a text book will open. You can easily craft a reply and add additional elements to engage with your audience such as GIFs and emojis.

An active Facebook message reply box showing a drafted response and the integrated menu which includes emojis and GIFs for engaging with audience

The Instagram Direct Message reply interface in the Social Inbox, featuring an open text box with active icons for adding emojis and GIFs

Want to save even more time when replying to messages? Use our AI Reply Suggestions to quickly and easily create replies to your message. AI Reply Suggestions read your incoming message and craft a tailored and relevant response in seconds. After selecting from the options, the reply will auto-fill within the text box, should you want to edit, before replying

A close-up of the AI Reply Suggestion panel, featuring multiple tailored response options and an 'Auto-fill' function for the composition field

You can also apply your Brand Voice, to include your organization's unique tone, when considering the AI suggested replies

The AI reply interface in the Social Inbox, with the 'Brand Voice' toggle enabled to refine the suggested response options

For Instagram, you would not be able to reply to messages that are over a week old. To view more recent messages, see notes below to view your recent chats

View your recent chats

To view your full chat, click on the sender's profile image to open up the recent chat history.

The Social Inbox interface with the sender's profile image selected

You'll be able to view your recent messages and continue to respond from this view.

The expanded chat history window in the Social Inbox, displaying a scrollable thread of recent messages and an active reply field

Select the back arrow to head back to your social inbox.

A close-up of the top-left corner of the message interface, highlighting the back arrow button

Resolve chats

When you're done responding to a conversation, hit the Resolve button to mark it as completed. Marking a message as resolved will remove it from your view along with your team's view. Resolved chats can be viewed using the Social Inbox filters!

The 'Resolve' button located, used to mark the interaction as completed and clear it from the active inbox

View resolved DMs

You can view resolved messages by selecting the Resolved filter. This will display all the resolved messages you have, for the message types selected.

Social Inbox interface showing the active 'Resolved' filter and the corresponding example of handled messages

Turn off the toggle to return to the unresolved view, or select Clear all Filters.

Bulk Actions

The social inbox also allows you to perform bulk actions to manage your comments and mentions even more efficiently!

To activate the bulk actions features, select 2 or more posts using the square selection box located to the left of the post. You will be able to select up to a maximum of 50 comments and / or mentions at a time.

A close-up of the interaction feed showing three posts with blue checkmarks in their selection boxes

Once selected, use the bulk actions menu to resolve, unresolve, hide and unhide your Facebook, Instagram LinkedIn comments and mentions in bulk!

A close-up of the Bulk Actions menu featuring buttons for batch-processing comments and mentions across platforms in The Social Inbox

Reauthorizing your social platform for The Social Inbox

If you are navigating The Social Inbox, and see a little red "i" appearing next to the social platform, this normally means the account needs to be reauthorized

Close-up of the account navigation panel where a red circular 'i' icon appears next to a connected profile, signaling an attention-required state

Reauthorizing the account will remove the little icon, and refresh the connection with the social account, to help ensure the latest updates are pulled and reflected.

To learn more about reauthorization, visit our Reauthorization 101 article for more details

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