What is HeyOrca's Social Inbox?
HeyOrca's Social Inbox allows your team to easily manage your brand engagement across your Facebook, Instagram, LinkedIn and TikTok channels. Centralize your workflow to save time, and manage incoming DMs, comments and mentions.
The Social Inbox feature will allow you and your team to:
View and reply to Facebook and Instagram DMs
View and reply to Facebook (organic and promoted posts), Instagram and LinkedIn, TikTok comments
View and engage with posts where your Facebook, Instagram and LinkedIn profiles are mentioned
Hide or like Facebook comments
Filter your comments by social account
Sort your engagements newest to oldest or oldest to newest
Resolve comments from your feed
Filter to show or hide resolved comments
Social Inbox is available on Pro plans or as a Basic workspace add-on. Upgrade in your settings, or contact Customer Care to get started
How to navigate the Social Inbox
The social inbox can be opened by pressing the Inbox button located on the right hand side of your calendar.
You'll then be presented with your Social Inbox! To see more for a social platform, you can select the expand menu icon at the top, or you can hover/click on the account's icon
The Social Inbox drawer for each channel will then expand
You can pin/unpin the drawers to remain open, by toggling the expand icon at the top
Once the Social Inbox drawer is opened, you can filter to view a specific interaction (ex. Comments, Mentions, Direct Messages)
You can also select "All" to see all interactions available in Social Inbox for the social platform
The total number of comments, mentions and DMs will be indicated by the notification bubble beside the interaction, under each social account
You can also select more than one interaction from each social account. And you can apply this to more than one social platform at a time.
To undo this, simply un-click on the interaction, to remove it from your filtered view
Comments - Like, reply and hide
The Social Inbox will display comments that users have made on your Facebook, Instagram, LinkedIn and TikTok accounts. For Facebook, the Social Inbox will display comments made on both organic and promoted posts. For Instagram, the Social Inbox will only display comments from organic posts — comments on promoted or boosted posts are not available due to Instagram API limitations.
To engage with your audience directly from HeyOrca, you have the ability to like comments as well as reply to them!
At the moment, you can only like Facebook and LinkedIn comments. Liking Instagram comments is not yet available.
To reply to a comment, press reply to open up the text box in which you can type out your response.
You can also add emojis directly to your responses using the emoji button at the bottom of the text box!
You can also easily reply using our AI Reply Generator!
The AI powered generator will analyze the content in the comment or mention, and work to generate a smart response based on that information! Once the generator has analyzed the content and generated the responses, it will display three tailored sample responses that you can choose from!
Click on any of the responses to add them to the reply field and press send to reply!
Toggle "Apply Brand Voice" to generate AI reply options that aligns with your brand's unique tone!
Learn how to save time responding to engagements using HeyOrca's AI powered Social Inbox Reply feature!
Pressing Hide Comment will hide that comment from the Social Inbox as well as from your social feed, making it invisible for users.
Clicking on the post will open up the Post Preview page where you can view the post as well as the comments similar to how they are on the social platform.
You can press the Post Link button to visit the post on the social platform.
Mentions - view and resolve
To view when your Facebook and LinkedIn pages or Instagram account, is mentioned by another user, it will appear in the Mentions tab.
For Facebook and LinkedIn posts, you can like the mention directly from your social inbox by pressing Like
To view the post your page or account was mentioned on, press view post.
This will open up a new post preview window in which you can view the mention and open up the post by pressing the Post Link icon
Click Resolve when you have acted on the notification to remove it from your social inbox.
Social Inbox filters
The Social Inbox also allows you to filter by resolved comments and mentions, making it easy to track interactions handled by you or your team. To view this, toggle the filter to show previously resolved messages, and select "Apply"
Then, choose your desired platform to view its resolved Direct Messages. You can select more than one at a time
To unresolve a comment or mention and return it to its previous state, press the Unresolve button.
You can also sort your comments and mentions from newest to oldest, and oldest to newest.
Direct Messages - Facebook and Instagram
The Social Inbox will display your comments, mentions, and direct messages. You can choose to enable them all, or choose the view that's most relevant for you!
Reply to direct messages
To reply to a Direct Message for these two social platforms, select this interaction for Facebook or Instagram
From here, you can select "Reply" under the message, and a text book will open. You can easily craft a reply and add additional elements to engage with your audience such as GIFs and emojis.
Want to save even more time when replying to messages? Use our AI Reply Suggestions to quickly and easily create replies to your message. AI Reply Suggestions read your incoming message and craft a tailored and relevant response in seconds. After selecting from the options, the reply will auto-fill within the text box, should you want to edit, before replying
You can also apply your Brand Voice, to include your organization's unique tone, when considering the AI suggested replies
For Instagram, you would not be able to reply to messages that are over a week old. To view more recent messages, see notes below to view your recent chats
View your recent chats
To view your full chat, click on the sender's profile image to open up the recent chat history.
You'll be able to view your recent messages and continue to respond from this view.
Select the back arrow to head back to your social inbox.
Resolve chats
When you're done responding to a conversation, hit the Resolve button to mark it as completed. Marking a message as resolved will remove it from your view along with your team's view. Resolved chats can be viewed using the Social Inbox filters!
View resolved DMs
You can view resolved messages by selecting the Resolved filter. This will display all the resolved messages you have, for the message types selected.
Turn off the toggle to return to the unresolved view, or select Clear all Filters.
Bulk Actions
The social inbox also allows you to perform bulk actions to manage your comments and mentions even more efficiently!
To activate the bulk actions features, select 2 or more posts using the square selection box located to the left of the post. You will be able to select up to a maximum of 50 comments and / or mentions at a time.
Once selected, use the bulk actions menu to resolve, unresolve, hide and unhide your Facebook, Instagram LinkedIn comments and mentions in bulk!
Reauthorizing your social platform for The Social Inbox
If you are navigating The Social Inbox, and see a little red "i" appearing next to the social platform, this normally means the account needs to be reauthorized
Reauthorizing the account will remove the little icon, and refresh the connection with the social account, to help ensure the latest updates are pulled and reflected.
To learn more about reauthorization, visit our Reauthorization 101 article for more details












































