Track brand mentions and advocacy with Brand Monitoring

HeyOrca’s new Brand Monitoring Report makes it simple to understand how your brand is being discussed across social media. With this report, you can track mentions of your brand name, account handles, event hashtags, or other keywords, see engagement levels, and identify your most active community members. You’ll also get access to an advocacy wall that pulls together all mentions and comments for the time period you select.
​

In this guide, we’ll walk you through how to generate your Brand Monitoring Report and what insights you’ll find inside.
​

To begin, head over to your Reports dashboard and select Brand Monitoring.

Next, choose your desired date range and platforms (we currently support Facebook, Instagram, TikTok, and LinkedIn Business accounts for brand monitoring), then enter any keywords you’d like to track. By default, your brand name and social handles will appear, but you can also use this to filter your comments and mentions for things like event names or hashtags!
​

​

This section shows the total number of views across all selected social accounts for your selected date range. Profile views are a great indicator of overall interest in your brand and can help you connect spikes in visibility with campaigns, mentions, or trending conversations.
​

Here you’ll see the total number of comments and mentions across all selected social accounts. This metric helps you quickly understand the overall level of interaction your brand is generating across platforms.
​

This section shows you a breakdown of where your brand is being talked about most often. You’ll see how many mentions appeared on each connected platform, helping you understand which channels drive the most conversation.
​

Here you’ll find a list of the people who mention or interact with your brand most frequently. This makes it easy to spot your biggest advocates and community champions, or to identify highly active users you may want to engage with further.
​

The advocacy wall gives you a consolidated feed of every mention and comment tied to your keywords within the selected date range. Think of it as your all-in-one view of the conversations happening around your brand.
​

You can also filter this wall to show only mentions or comments.
​

When you’re ready to share your report, you can download it as a PDF or XLS file, or send it directly from HeyOrca. Click the Share button to open your options.
​

From here, you’ll be able to:

The Brand Monitoring Report is the first step in HeyOrca’s journey into social listening. It helps you see who’s talking about your brand, where the conversations are happening, and how engaged your community really is!