Start saving time by using HeyOrca’s Post Promotion feature, where you can schedule promotions to your organic content directly from your workspace.
This feature is available for users on Pro subscriptions.
Connect your Facebook ad account to your workspace
Before you start, be sure to have any ad blockers you may have installed turned off so that you can use Post Promotion!
Learn how to turn off your AdBlocker.
In order to use this feature, you’ll need to connect a Facebook ad account to HeyOrca and have a Pro subscription.
1. Go to your Workspace settings, and select the Ad Accounts Tab.
2. Click Add an Account to link your ad account to HeyOrca. (You will be redirected to Facebook where you can select the ad account that you want to link to HeyOrca.)
When your Facebook ad account is connected, it will display as an account in this section and you can start using Post Promotion!
Promote your Facebook posts
1. Select the Facebook post you want to promote. These can be:
Any current Facebook post in your Calendar
a previously published post from your Calendar
Create a new Facebook post to publish and promote
2. In the Post Editor of your selected post, you should see the Schedule Promotion button in the post details section.
3. You will be brought to the post promotion modal. Where you will need to select the ad account you just set up from the dropdown menu, create or select a campaign, and select your audience.
Select your campaign
4. To select a campaign that you want your ad to be pushed to, click the drop down menu under Campaign to select an existing one from your current ad account, or you can create a new Facebook ad campaign from the Create New Campaign button highlighted in blue text above. (If you’re not seeing the campaign that you want to select, you can use the Refresh button to update your list of campaigns.)
You will need to name your campaign and choose from the list of supported objectives, which include:
Sales
Traffic
Awareness
App Promotion
Engagement
Leads
When you create a new ad campaign in HeyOrca, it will be set to live when your post is published.
Select your audience
Audiences must be created in Facebook Ads Manager prior to promoting in HeyOrca.
5. You will be able to select any of your pre-saved audiences or custom audiences in the Audience drop down menu. You can click Manage on Facebook to manage or edit your current audiences.
🇪🇺 EU ads: If your ad is targeting the EU, you will see two new fields: Beneficiary and Payor.
Beneficiary is the person or organization who is benefitting from the Ad. Payor refers to the person or organization paying for the ad.
Set your budget
6. Add your total ad budget and the number of days you want your ad to run for.
The minimum ad spend per day must be met in order to promote the post.
The minimum spend may be different depending on the objective of the campaign. (Learn more on how minimum spend and budgets work within the campaigns.)
The Estimated Spend is how much will be spent over the period of time that you’ve allocated.
👀 Your budget is set to the Ad Set Level in HeyOrca.
A new Ad Set will be created for each promoted post you create in HeyOrca, within your new campaign, or the existing campaign that you’ve chosen.
Campaign optimization will override the ad set budget. For example, if the estimated spend is $100.00 per day in HeyOrca, but your daily budget on the campaign is $50, your ad will stop running once the budget hits $50.
Your budget and the minimum spend will be shown in the currency of your ad account.
7. Toggle the Set Ad Live button to start running the ad as soon as the post is published. (If you turn this toggle off, the post will be published in the Paused state in your Ads Manager.)
8. Toggle the Publish to Page button to have the post show up on your Facebook page. (If the toggle is turned off, the post will be run as an ad, but the post itself will be designated as a Dark Post and will not actively show up on your Facebook page.)
Once you have your parameters set, you’re all done!
When you schedule a promotion on your post, you’ll see a $ flag labelled on your post in the workspace so that you know what posts have been promoted from HeyOrca.
Once your post and ad go live, you will be able to view them by clicking the link in your post editor to view your post as well as view your live ad.
💡Tip: You can also promote Facebook posts that have already been published to your feed! If you set the ad live, it will go live on your page right away. If you don’t set the ad live, it will be put in the Paused state.