All Collections
Plan & Publish Posts
Upload Videos to HeyOrca
Upload Videos to HeyOrca

Tips and recommend file formats for uploaded videos for supported platforms

Updated this week

Uploading a video feels very similar to uploading an image in HeyOrca. When creating or editing a post, simply click the video icon and upload your video:

Image identifying the video camera icon within a post in HeyOrca to upload media.

Once your video has been processed, you can also modify the video details including the title and a custom thumbnail. The maximum size video that can be uploaded in HeyOrca is 1GB.

Recommended Video Formats

HeyOrca currently supports all video file formats by converting any uploaded videos into the recommended formats as outlined by Facebook and X (Twitter).

Facebook

  • Recommended Video Dimensions: 1280 x 720 pixels

  • Minimum Width: 1200 pixels

  • Aspect Ratio: 16:9 (Landscape) to 9:16 (Portrait)

  • H.264 video with AAC audio in MOV or MP4 format

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

When exporting your video from editing software (ex: Final Cut Pro, Avid, iMovie) we recommend these custom settings:

  • An aspect ratio no larger than 4000px wide and divisible by 16px

  • A frame rate at, or below, 30fps

  • Stereo audio with a sample rate of 44,100hz

  • Videos should not contain edit lists or special boxes in file containers

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Check out Facebook's Recommendation on Video Formatting.


X

Video specifications and recommendations from X (in addition to the 512MB file size limit) include:

  • Duration should be between 0.5 seconds and 140 seconds

  • Dimensions should be between 32x32 and 1280x1024

  • Recommended Video Resolution: 1280x720 pixels (landscape), 720x1280 pixels (portrait), 720x720 pixels (square)

  • Aspect ratio should be between 1:3 and 3:1

  • Recommended Frame Rates: 40 FPS or less.

  • Audio should be mono or stereo

  • Recommended Minimum Video Bitrate: 5,000 kbps

  • Recommended Minimum Audio Bitrate: 128 kbps

  • Recommended Audio Codec: AAC LC

  • Videos with HE-AAC audio are not supported for X posts


Instagram

Publishing through the HeyOrca Mobile App:

  • Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)

  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)

  • Minimum video length is 3 secs

  • Maximum video length is 15 minutes

  • Maximum size is 1GB

  • Frame rate should be 30fps max

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Direct Publishing Video/Reels content:

  • Max file size of 100MB

  • Aspect ratio between 4:5 and 16:9

  • Resolution: Minimum (540x960, 540p) Maximum: N/A

  • Min. width: 600

  • Max width 1920

  • Videos: 3 seconds min

  • Reels: 3 seconds min, 15 minutes max

  • File format: MP4 or MOV

  • Framerate: Minimum 23 FPS, Maximum 30FPS

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Here are some things to note if you plan on publishing Instagram Reels directly with HeyOrca:

  • Reels are shared on your feed automatically and will appear in the Grid view, as long as they are directly published

  • Only Instagram professional accounts (Instagram Business and Creator) that are enabled for direct publishing will be able to show upcoming Reels in the Instagram Grid Preview

  • You can choose a thumbnail from the video as your cover photo

  • Reels published through HeyOrca will be original audio (we aren’t able to choose trending audio at this time)

For more information on Instagram’s video specs, check out the Facebook Help Center.


TikTok

Direct Notifications from TikTok:

  • 50MB Maximum, MP4 Only

  • Frame Rate: 23-60 fps

  • 3 seconds min, 60 seconds max

  • Video Width: 960-4096 pixels

  • Video Height: 540-2160 pixels

  • Accepted aspect ratios: 9:16/1:1

Mobile Notifications from HeyOrca:

  • 1GB Maximum, MP4, MOV

  • Frame Rate: 23-120 fps

  • 1-600 seconds

  • Video Width: 960-4096 pixels

  • Video Height: 540-2160 pixels

  • Accepted aspect ratios: 9:16/1:1


LinkedIn (Personal/Business Pages)

Video specifications and recommendations from LinkedIn include: 

  • Must be between 3 seconds and 10 minutes

  • Max file size is 1 GB

  • Aspect ratio must be between 1:2.4 and 2.4:1

  • Resolution range is 256x144 to 4096x2304

  • Max frame rate is 60FPS

  • Must be .mp4 file type


Please Note: Google My Business channels currently do not support video posts.

Did this answer your question?