Uploading Videos in HeyOrca

Uploading a video feels very similar to uploading an image in HeyOrca. When creating or editing a post, simply click the video icon and upload your video:

Once your video has been processed, you can also modify the video details including the title and a custom thumbnail. The maximum size video that can be uploaded in HeyOrca is 1GB.

Facebook

Recommended Video Dimensions: 1280 x 720 pixels
Minimum Width: 1200 pixels
Aspect Ratio: 16:9 (Landscape) to 9:16 (Portrait)
H.264 video with AAC audio in MOV or MP4 format
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

When exporting your video from editing software (ex: Final Cut Pro, Avid, iMovie) we recommend these custom settings:

An aspect ratio no larger than 4000px wide and divisible by 16px
A frame rate at, or below, 30fps
Stereo audio with a sample rate of 44,100hz
Videos should not contain edit lists or special boxes in file containers
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Check out Facebook's Recommendation on Video Formatting.

Twitter

Video specifications and recommendations from Twitter (in addition to the 512MB file size limit) include:

Duration should be between 0.5 seconds and 140 seconds
Dimensions should be between 32x32 and 1280x1024
Recommended Video Resolution: 1280x720 pixels (landscape), 720x1280 pixels (portrait), 720x720 pixels (square)
Aspect ratio should be between 1:3 and 3:1
Recommended Frame Rates: 40 FPS or less.
Audio should be mono or stereo
Recommended Minimum Video Bitrate: 5,000 kbps
Recommended Minimum Audio Bitrate: 128 kbps
Recommended Audio Codec: AAC LC
Videos with HE-AAC audio are not supported for Twitter posts

Check out Twitter's Guide to Uploading Media Files

Instagram

Publishing through the HeyOrca Mobile App:

Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
Minimum video length is 3 secs
Maximum video length is 60 seconds*
Maximum size is 1GB
Frame rate should be 30fps max
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Direct Publishing Video/Reels content:

Max file size of 100MB
Aspect ratio between 4:5 and 16:9
Resolution: Minimum (540x960, 540p) Maximum: N/A
Min. width: 600
Max width 1920
Videos: 3 seconds min, 60 seconds max
Reels: 3 seconds min, 15 minutes max*
File format: MP4 or MOV
Framerate: Minimum 23 FPS, Maximum 30FPS
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Here are some things to note if you plan on publishing Instagram Reels directly with HeyOrca:

Reels are shared on your feed automatically and will appear in the Grid view, as long as they are directly published
Only Instagram professional accounts (Instagram Business and Creator) that are enabled for direct publishing will be able to show upcoming Reels in the Instagram Grid Preview
You can choose a thumbnail from the video as your cover photo
Reels published through HeyOrca will be original audio (we aren’t able to choose trending audio at this time)
*You can publish Reels up to 15 mins, but between 5 seconds & 90 seconds is recommended

For more information on Instagram’s video specs, check out the Facebook Help Center.