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Schedule and publish Threads content

Your guide for everything related to Threads Publishing!

Updated today

With HeyOrca, you can easily schedule and publish your Threads content directly from your workspace (formerly calendar). This guide shows you how to connect your account and get your posts out seamlessly!

Easily create, plan and publish your Threads content alongside your other content and publish it directly from your workspace! Additionally, you can also use our mobile and email notifications for any content you want to publish manually!

👀 FYI: If you have a Threads Placeholder account already connected, reach out to our Customer Care team to have your accounts merged.

Connecting your Threads account

1. From the Social & Ad accounts tab in your workspace Settings, click the Add Account.

Social media settings page showing “Social & Ad Accounts” with a highlighted “Add Account” button.

2. From the Add an Account modal, locate the Threads tile and click Connect. Follow the on-screen instructions to connect your account.

Screenshot showing various social media platform icons, including options to "Add LinkedIn," "Add Google," and "Add Threads." An arrow points to the "Add Threads" button, situated among other notification and method selection fields.

3. Once your account has successfully been connected, it will appear in your social accounts list.

A user interface displaying a list of direct publishing options, including icons for YouTube and other platforms. Each entry includes an option type labeled "Direct Publishing" along with email settings for notifications.

Publishing using direct publishing

1. Select the Create Post button located on the top of your workspace to begin creating a post. Next, select your Threads account.

Graphic displaying options to select social media accounts. Includes icons for Facebook, YouTube, LinkedIn, Instagram, TikTok, and a generic account link beside the name "Oscar From The Pod." Users can select one account option.

In the post creation page, upload and add your images and videos, plan out your caption and preview your Threads content to ensure it's perfect!

A digital mockup for a social media post promoting an event. The design features colourful graphics with text that reads "Join us for our upcoming webinar to level up your social media strategy!" and includes elements suggesting insights and engagement tips.

ProTip: Easily create engaging captions with the power of AI using our Oscar: Captions Helper available for all users!

Next, select the time you'd like to publish your content using the date selector.

When your post is finalized, set it to approve to publish at your desired time, or select awaiting approval to send it off for review!


Publishing using notifications

Publishing via the mobile app

When publishing using the mobile app, your content will be sent to your device at the scheduled time.

A smartphone screen displaying the time as 12:25 on Thursday, October 17. The weather indicates a temperature of 8°C and cloudy conditions. A notification from the HeyOrca app is visible at the bottom.

Click on the notification from HeyOrca to automatically open up your app and content.

Once in the app, you can select Download and Publish on your content.

Your media will be saved to your library and your caption will be copied to your device.

Your Threads app will then automatically open where you can being to create your post.

Note: For text based content, at the moment you will have to exit out of the HeyOrca app and open up the Threads app manually.

With your media downloaded and content copied, hit the New Post button on your Threads homepage. You can then easily upload your image from your camera roll, and paste your caption to the platform. Once you're happy, press Post, to publish your content!

Publishing via email notifications

Publishing your Threads content via email notifications is very similar to the mobile notifications workflow.

Once the scheduled time arrives, your content will be sent to your chosen email. While logged into your Threads accounts, hit the Download Post button to download the image from the email.

You can then copy the caption, and upload your media to publish to Threads!

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