Uploading Videos in HeyOrca

Uploading a video feels very similar to uploading an image in HeyOrca. When creating or editing a post, simply click the video icon and upload your video:

Once your video has been processed, you can also modify the video details including the title and a custom thumbnail. The maximum size video that can be uploaded in HeyOrca is 1GB.

HeyOrca currently supports all video file formats by converting any uploaded videos into the recommended formats as outlined by Facebook and Twitter.


When exporting your video from editing software (ex: Final Cut Pro, Avid, iMovie) we recommend these custom settings:

  • H.264 video with AAC audio in MOV or MP4 format

  • An aspect ratio no larger than 1280px wide and divisible by 16px

  • A frame rate at, or below, 30fps

  • Stereo audio with a sample rate of 44,100hz

Check out Facebook's Recommendation on Video Formatting.


Video specifications and recommendations from Twitter (in addition to the 512MB file size limit) include:

  • Duration should be between 0.5 seconds and 140 seconds

  • Dimensions should be between 32x32 and 1280x1024

  • Aspect ratio should be between 1:3 and 3:1

  • Frame rate should be 40 fps or less

  • Audio should be mono or stereo

Check out Twitter's Guide to Uploading Media Files


Publishing through the HeyOrca Mobile App:

  • Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)

  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)

  • Minimum video length is 3 secs

  • Maximum video length is 60 seconds*

  • Maximum size is 4GB

  • Frame rate should be 30fps max

Direct Publishing Video/Reels content:

  • Max file size of 100MB

  • Aspect ratio between 4:5 and 16:9

  • Min. width: 600

  • Max width 1920

  • 3 seconds min, 60 seconds max

  • File format: MP4 or MOV

Here are some things to note if you plan on publishing Instagram Reels directly with HeyOrca:

  • Reels are shared on your feed automatically and will appear in the Grid view, as long as they are directly published

  • Only Instagram business accounts that are enabled for direct publishing will be able to show upcoming Reels in the Instagram Grid Preview

  • You can choose a thumbnail from the video as your cover photo

  • Reels published through HeyOrca will be original audio (we aren’t able to choose trending audio at this time)

  • You can publish Reels up to 15 mins, but between 5 seconds & 90 seconds is recommended


Direct Notifications from TikTok:

  • 50MB Maximum, MP4 Only

  • Frame Rate: 23-120 fps

  • 3 seconds min, 60 seconds max

  • Video Width: 960-4096 pixels

  • Video Height: 540-2160 pixels

  • Accepted aspect ratios: 9:16/1:1

Mobile Notifications from HeyOrca:

  • 1GB Maximum, MP4, MOV

  • Frame Rate: 23-120 fps

  • 1-600 seconds

  • Video Width: 960-4096 pixels

  • Video Height: 540-2160 pixels

  • Accepted aspect ratios: 9:16/1:1

    For more information on Instagram’s video specs, check out the Facebook Help Center.

LinkedIn (Personal/Business Pages)

Video specifications and recommendations from LinkedIn include: 

  • Must be between 3 seconds and 10 minutes

  • Max file size is 1 GB

  • Aspect ratio must be between 1:2.4 and 2.4:1

  • Resolution range is 256x144 -> 4096x2304

  • Max frame rate is 60FPS

  • Must be .mp4 file type

Please note that Buffer Integration and Google My Business channels do not support video posts.

Have more questions? Reach out to support@heyorca.com anytime👌

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