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Schedule and publish your Threads content!

Your guide for everything related to Threads Publishing!

Updated over 3 weeks ago

With HeyOrca, you can easily schedule and publish your Threads content directly from your content calendar. This guide shows you how to connect your account and get your posts out seamlessly!

Easily create, plan and publish your Threads content alongside your other content and publish it directly from your calendar! Additionally, you can also use our mobile and email notifications for any content you want to publish manually!

Have a Threads Placeholder account already connected? Reach out to our Customer Care team to have your accounts merged

Connecting your Threads account

Step 1: Go to Calendar Settings

To connect your Threads account, head over to your calendar settings page by clicking on the gear icon. The calendar settings page is where you can add and manage all of your connected accounts.

Select the Add Threads button to connect your Threads account!

Screenshot showing various social media platform icons, including options to "Add LinkedIn," "Add Google," and "Add Threads." An arrow points to the "Add Threads" button, situated among other notification and method selection fields.

Step 2: Follow the on-screen instructions to connect your account

A GIF showing how to connect Threads to HeyOrca.

Your account has now been connected! You'll see it at the bottom of your social accounts list.

A user interface displaying a list of direct publishing options, including icons for YouTube and other platforms. Each entry includes an option type labeled "Direct Publishing" along with email settings for notifications.

Here is where you can manage your default publishing preference using the drop down menu. You can choose to have your content be directly published, or be published via mobile and email notifications. You can also adjust your post publishing preference per post, on the post creation page

Additionally, your notification receiver can be selected from the secondary dropdown menu.

Step 3: Plan and Publish your content!

Now that your Threads account has been connected, you can start planning your content in your calendar!

Publishing using direct publishing

Select the Create Post button located on the top of your calendar to begin creating a post. Next, select your Threads account.

Graphic displaying options to select social media accounts. Includes icons for Facebook, YouTube, LinkedIn, Instagram, TikTok, and a generic account link beside the name "Oscar From The Pod." Users can select one account option.

In the post creation page, upload and add your images and videos, plan out your caption and preview your Threads content to ensure it's perfect!

A digital mockup for a social media post promoting an event. The design features colourful graphics with text that reads "Join us for our upcoming webinar to level up your social media strategy!" and includes elements suggesting insights and engagement tips.

ProTip: Easily create engaging captions with the power of AI using our AI caption generator available for all users!

Next, select the time you'd like to publish your content using the date selector.

A pop-up window for rescheduling an event, displaying the date "October 18th, 2024" and time options ranging from 1:00 PM to 5:00 PM in NDT. There are buttons to cancel or save the selection. The background includes a colorful graphic related to social media.

When your post is finalized, set it to approve to publish at your desired time, or select awaiting approval to send it off for review!

Screenshot displaying a content management interface. It shows the stage of a post labeled "Approved," with scheduled publishing details indicating it will go live at 1:00 PM NDT on Friday, October 18. There is also a section for internal comments, which currently has no comments.


Publishing using notifications

Publishing via the mobile app

When publishing using the mobile app, your content will be sent to your device at the scheduled time.

A smartphone screen displaying the time as 12:25 on Thursday, October 17. The weather indicates a temperature of 8°C and cloudy conditions. A notification from the HeyOrca app is visible at the bottom.

Click on the notification from HeyOrca to automatically open up your app and content.

Once in the app, you can select Download and Publish on your content.

Screenshot of a calendar app displaying events for October 17. An upcoming webinar titled "Level Up" is highlighted, focused on social media strategy. Below it are two scheduled posts with no captions listed. The time and date for the events are shown prominently.

Your media will be saved to your library and your caption will be copied to your device.

There is a notification pop-up stating that formatted media has been downloaded and added to the photo album, with an option to acknowledge it. Below, there are posts related to a social media webinar featuring "OscarFromThePod," including details about the event.

Your Threads app will then automatically open where you can being to create your post.

Note: For text based content, at the moment you will have to exit out of the HeyOrca app and open up the Threads app manually.

With your media downloaded and content copied, hit the New Post button on your Threads homepage. You can then easily upload your image from your camera roll, and paste your caption to the platform. Once you're happy, press Post, to publish your content!

Publishing via email notifications

Publishing your Threads content via email notifications is very similar to the mobile notifications workflow.

Once the scheduled time arrives, your content will be sent to your chosen email. While logged into your Threads accounts, hit the Download Post button to download the image from the email.

You can then copy the caption, and upload your media to publish to Threads!

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