Instagram and Facebook Competitor Reports offer an easy way to monitor competitor performance directly in HeyOrca!
Competitor Reports are currently available for Facebook and Instagram accounts.
*This Report is a part of the HeyOrca Pro Package.
Here’s how to access and start generating Competitor Analysis Reports.
What Metrics Can I View?
The Competitor report will generate and display the following:
Facebook Page Engagements - Compare Engagements on your Facebook accounts with your selected competitor accounts.
Average Page Engagements - Compare average engagements for your Facebook accounts against your selected competitor accounts.
Facebook Page Fans - Compare the number of likes on your Facebook accounts with your selected competitor accounts. The number of page fans is equal to the number of people who have liked your page.
Average Page Fans - Compare average page fans for your Facebook accounts with your selected competitor accounts.
Published Posts - Compare the type of content being posted on your Facebook accounts with the type of content being posted on your selected competitor accounts.
Top Performing Posts - View up to 3 of your best performing posts for your Facebook accounts and selected competitor accounts
Instagram Business Followers - Compare the follower growth of your Instagram Accounts with your selected competitor accounts
Average Business Followers - Compare average followers on your Instagram accounts with your selected competitor accounts.
Published Posts - Compare the type of content being posted on your Instagram accounts with the type of content being posted on your selected competitor accounts
Published Posts Breakdown - Compare the type of content published on your Instagram accounts with your selected competitor accounts and the average output of your competitors compared to yours
Top Posts - View up to 9 of your best performing posts for your Instagram accounts and selected competitor accounts.
Generate a Facebook or Instagram Competitor Report
Step 1: Head over to your reports section in HeyOrca by clicking the reports icon on the grey navigation bar.
Step 2: From the left reports menu, click on the competitor analysis report and then select Facebook or Instagram.
You can also click on the social account to report on within the main reports dashboard.
Step 3: To add a competitor account to analyze, click the Account/Competitors selected button.
This is where you can add a competitor account to analyze data and engagements from your account. Type in the account or page name in the search bar:
*You can add up to 10 competitors to your account to view their data.
Please Note: If you remove a competitor from your reports, doing so will also delete any relevant competitor data that HeyOrca has generated so far for that account.
How are My Metrics Calculated?
Use the Reports Info Panel To Learn About Your Calculated Metrics
Click on any of the metric tool tip icons to open up the reports info panel!
The reports info panel shares exactly how your metrics are calculated and any additional relevant information related to that specific metric.
How to Use the Competitor Dashboard
What data is being shown here?
The Competitor Breakdown chart is divided into two sections - one displaying the data for your account(s) and one displaying the data for your chosen competitor accounts. You will also see a bar indicating the overall average for your own account(s) along with the overall average for your selected competitor accounts.
Note: If you only have one account selected for any section, that account itself will be the average.
How do I read the bar chart?
Each of the selected accounts are represented by a horizontal bar. The horizontal bar may be divided into multiple sections if the metric being compared is made up of few different data points. The account that has the highest metric value is set as the benchmark for comparison and is indicated by the full bar. All the other accounts show their relative bars filled up to a percentage of the benchmark bar.
How to make sense of this insight?
The purpose of this chart is to allow you to be able to compare your accounts against multiple competitors at the same time by comparing your content's performance averages with theirs. Using averages allow you to to see common patterns, unlock insights and distinguish between your strategy vs. your competitors' strategies.
Export Your Reports
Like everything else in HeyOrca, Competitor Analysis reports are shareable! You can export the report as a PDF or Excel Friendly Document.
Reports can be exported by hovering over the Share icon and downloading your desired report type!
