Curious about the metrics included in your HeyOrca reports? Use this guide to understand the key data points available for each report type.

Before you get started, it's always good to make sure that your accounts are connected to HeyOrca and don't need to be reauthorized.

To access reports, click the Reports button in the left sidebar.

Select the report you want to view from the Reports Dashboard or the left navigation bar.​

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Once your report is selected, you will see an overview of your key performance metrics at top:

Hovering over the information icon (i) will show you how these numbers are calculated.​

When generating Facebook account reports, you will be able to view your report for Engagements, Impressions, Page Likes, and Top Posts.

The overview section of your Facebook report will display the Key Performance Metrics for your profile: Views, Engagement Rate, Total Engagement and Change in Page Follows for your selected date range.

The Page Engagements graph will display your Reactions, Comments, Shares, Clicks, and Page Actions, along with the total of these various engagement metrics.

This metric is a page-level metric, meaning it includes engagement gathered during the selected period, across all posts regardless of when they were published.

Page Views

The Page Views graph will display your organic views, paid views and the total views for the chosen date range. This indicates the number of times your content was played or displayed, including videos, posts, stories and ads.

You can view this graph by each individual metric by selecting the metric you want to remove from the graph: ​

The Page Follows graph allows you to see your Page Follows, Page Unfollows, and the Change in Page Follows for the chosen time period. You can view your total page follows under the "Total Page Follows" metric.

This metric shows how your audience is responding to your page, and allows you to view the growth of your page directly from your reports!

The Post Performance overview section of your Facebook report will display the Key Performance Metrics for your posts: post engagements, post engagement rate, post impressions, and post reach for your selected date range. ​
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You can hover over the information icon (i) of each section to see how these numbers are calculated.​

These metrics are post-level metrics, meaning they include the lifetime engagement gathered on posts published during the selected date range.

The Reels Engagement graph displays the total number of actions users take on your Reels. This includes follows, likes, and social actions, which is a combined metric for comments and shares.

​The Post Performance section displays your published content for the selected date range and allows you to sort by a metric of your choice, and filter from best to worst, or worst to best:

The overview section for Instagram reports will display your Views, Engagement Rate, Total Engagement, and Change in Followers for the chosen date range.

The Net Follower Growth graph will display your Followers Gained, Followers Lost, and Change in Followers for the chosen date range.

The Total Followers graph specifically focuses only on your Total Followers value for your Instagram channel.

The Views graph will display your Views for your Instagram account for the chosen date range. Views refers to the number of times your content was played or displayed. This metric is different from reach metric, and may include multiple views of your content by the same account.

The Account Engagement graph displays the total number of actions users take on your Instagram account posts. This includes Likes, Comments, Saves, Shares. ​

Story replies along with the total for the chosen date range, and can be filtered to display organic metrics only, paid metrics only, or a combination of paid and organic.

The Post Performance overview section of your Instagram report will display the Key Performance Metrics for your posts: post reach, post engagement, post views, story views, average watch time, total watch time, and total plays for your selected date range.

The Stories Performance graph displays the Views, Reach, Replies, Exits, Taps Back, Taps Forward, Shares, Follows, and Profile Visits on your Instagram stories.

The top stories section will display your top performing stories and allow you to sort by Views, Reach, Replies, Taps Forwards, Taps Back, Exits and by Date. You can also sort by Best to Worst, and Worst to Best.

The Post Views graph displays the number of times your content was played or displayed. Content includes reels, posts, stories.

The Reels Engagement graph displays the total number of actions users take on your Reels. This includes likes, comments, saves and shares.
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Similar to the Top Stories, the Post Performance section will display your top performing posts for your chosen date range. You can sort by metrics like Engagements, Comments, Likes, Saves and by Date, and filter your posts by Best to Worst, and Worst to Best

The overview section for your LinkedIn Reports will display your Impressions, Engagement Rate, Post Clicks, and Audience Growth for the chosen date range.

The Audience Growth graph shows the number of people who followed your page for your chosen date range. This section includes both your Organic Followers Gained and your Paid Followers Gained.

The Impressions graph displays organic impressions gathered on your page for the chosen date range. The graph will display both your Impressions, as well as your Unique Impressions.

The engagement graph for your LinkedIn reports displays your Likes, Comments, Shares, Post Clicks (all) and the Total of these engagements for your date range.

This section will display your top performing posts for your chosen date range. You can sort your Top Posts by Engagements, Like, Shares, Clicks, Comments, Date.

You can also further sort your top performing content to rank from Best to Worst, or Worst to Best to discover actionable insights!

Your X (Twitter) Report overview section will display the Total Engagements, Likes, Reposts and Change in Followers for your selected date range.

The Net Follower Growth displays the total follower growth and the Change in Followers over the period of time selected for your account.

The engagement graph displays Likes and Reposts along with the Total Engagement by users taken on your X content.

The Post Performance section will display your top performing posts for your chosen date range. You can sort your Top Posts by Engagements, Like, Shares, Clicks, Comments, Date

You can also sort by Best to Worst, and Worst to Best!

The overview section for your TikTok Reports will display your key metrics including Post Views, Engagement Rate, Total Engagement and Change in Followers

The net follower graph displays the growth of your TikTok followers over the selected time.

The Profile Engagement graph displays the total number of actions users take on your TikTok account. This includes Likes, Comments, Shares and Total Engagement.

The Post Views graph displays the total number of times your TikTok account's posts have been viewed. A user swiping away and swiping back will count as another view. If a user reaches the end of a video and it starts over, that will not be counted as another view.

The Profile View Graph shows the total number times users have viewed your TikTok profile page.

The post performance overview will show your Post Engagement, Reach and Views for the selected time duration in the Post Performance Summary.

The Post Engagement Graph shows the total number of actions users take on your TikTok posts. This includes likes, comments, and saves.

Post Views display the total number of all views and unique views on your posts. A user swiping away and swiping back will count as another view, but will not increase reach. If a user reaches the end of a video and it starts over, that will not be counted as another view.

The post performance section of your TikTok Reports shows you your top performing content for your selected TikTok profile. Top Posts include metrics for Likes, Comments, Shares, Views, Average Watch Time and Reach!

Custom Reports allow you to generate reports for one or more social channels, including only the metrics you need! To begin, click Customize to select the accounts and metrics you wish to include in your Custom Report:

By default, Custom Reports will display Cross Channel Impressions, Engagements and Audience Growth graphs along with the Top Performing Posts.

Cross Channel graphs overlay the data for each of your selected channels in a singular graph, to compare and contrast performance.

The Cross-Channel Impressions graph shows your impressions for your Facebook, Instagram, LinkedIn and TikTok account as well as the Total Impressions for that date range.

The Cross Channel Engagement graph displays engagement across your Facebook, Instagram, LinkedIn, X and TikTok account along with the Total Engagements.

The audience growth graph displays the growth of your Facebook, Instagram, LinkedIn, X and TikTok audience along with the Total Growth.

The post performance section of your Cross Channel Reports shows you your top performing content for your selected platforms. You'll be able to easily see your best performing content across all channels, right within your reports dashboard.

You can sort your top performing posts across your channels by Engagement, Likes and Date!

Here's a summary of each graph type that can be added per platform in a Custom Report. Note: Each graph can be added as a bar graph, or line graph.

Facebook

Instagram

X (Twitter)

LinkedIn

TikTok

The Facebook Competitor Reports show your content performance and brand's growth on Facebook compared to your selected competitors.

Compare Engagements on your Facebook accounts with your selected competitor accounts.

Compare the number of likes on your Facebook accounts with your selected competitor accounts. The number of page fans is equal to the number of people who have liked your page.

Compare the type of content being posted on your Facebook accounts with the type of content being posted on your selected competitor accounts.

View up to 3 of your best performing posts for your Facebook accounts and selected competitor accounts.

The Instagram Competitor Reports show your content performance and brand's growth on Instagram compared to your selected competitors.

Compare the follower growth of your Instagram Accounts with your selected competitor accounts.

Compare the type of content being posted on your Instagram accounts with the type of content being posted on your selected competitor accounts.

View up to 3 of your best performing posts for your Instagram accounts and selected competitor accounts.