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Use the info panel to understand report metrics

Learn about how your key metrics are calculated and which data is collected with the metrics info panel for all report types!

Updated today

Note: On April 6, 2026, the X (formerly Twitter) integration will be removed from HeyOrca, discontinuing X analytics and direct publishing. For more information, visit our FAQ page here.

Get a high-level view of your performance across all platforms—from Facebook to Competitor Reports—using HeyOrca’s reporting tools.

To simplify your data, use the info panel to see how each metric is tracked and how your totals are calculated.

Here's how you can use the metrics info panel for your Facebook, Instagram, X (Twitter), LinkedIn reports as well as Pro Custom Reports and Competitor Reports!

Learn about what metrics you can view in your HeyOrca reports.

Step 1: Generate a Report

Visit the reports section to begin generating your report!

To generate a report, you'll need to input your selected date range as well as choose the account you'd like the report for.

Step 2: Navigate your mouse on the tool tip icon for the metric you'd like to learn more about to open up the info panel

If you hover over the icon, a pop up with a brief summary will appear, with details on this metric

If you'd like to learn more about the metric you selected, click on the tool tip icon and a side panel will appear and open on the right-hand side

Here, you'll find information about how that metric was calculated as well as any other relevant information related to the collection of that data.

You can click on any of the tool tip icons located on Facebook, Instagram, X, LinkedIn, Custom Reports and Competitor reports to get more information regarding that specific metric!

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