Meta has announced that as of November 15, 2025, Facebook will no longer support Impressions or Page Likes. As a result, Impressions and Page Likes will be deprecated and replaced by new metrics across your HeyOrca Reports.
Here’s what’s changing:
Views will replace Impressions
Page Followers will replace Page Likes
These updates will appear anywhere these metrics are currently used, including summary cards, graphs, top posts, and AI Summaries.
What will change in my reports?
Your Facebook Reports, Competitor Reports, and Custom Reports will automatically update to use the new metrics. Below is a detailed breakdown of what will change.
Facebook Reports and Custom Reports:
Account-Level Metrics
Views summary card will replace the Impressions card in Key Performance Metrics.
Engagement Rate will now be calculated as:
(Total Engagement ÷ Total Views) × 100The Page Impressions graph will be replaced by a Page Views graph.
Change in Page Likes will become Change in Followers.
The Unlikes metric will no longer be supported. As a result, decreases in follower count will not be tracked in this graph.
The Total Page Likes graph will be replaced by Total Followers.
The Cross-Channel Impressions graph will now use Views data for Facebook.
Post-Level Metrics
Post Views will replace Post Impressions in Key Performance Metrics.
Post Engagement Rate will now be calculated as:
(Total Engagement ÷ Total Views) × 100The Post Impressions vs Reach graph will become Post Views vs Reach.
The Post Performance card will now show Views instead of Impressions.
Competitor Reports:
Average Followers will replace Average Fans in the summary card.
The Facebook Page Fans graph will be replaced with a Page Followers graph
The breakdown of competitor Page Fans will be replaced with a breakdown of Page Followers
AI Summary
AI Summaries will be updated to reflect these new metrics.
What This Means for You
You don’t need to take any action. These updates will automatically apply to all Facebook-related data in HeyOrca. This change ensures your reports stay aligned with Facebook’s latest reporting standards and continue to display accurate, up-to-date performance metrics.