Placeholder Accounts allow you to create posts on your calendar for social accounts that HeyOrca doesn’t currently publish directly to. Placeholder Accounts can publish content via mobile and email notifications.
Placeholder Accounts enable your team to expand your content strategy and planning to further centralize your workflow within HeyOrca. When it's time to publish, Placeholder Accounts allow you to stay on top by sending you a reminder notification enabling you to post in a few clicks.
Add a Placeholder
To add a Placeholder account, visit the calendar settings and select Add a Placeholder.
Next, select the channel type you want to add from the dropdown.
Currently, you can add:
Bluesky
Facebook Groups
WordPress
Pinterest
Tumblr
Twitch
Vimeo
Vimeo
Reddit
Flickr
Snapchat
Medium
Custom Channel - for any channel type not included in the current selection
You can also add a Placeholder Account for a channel we support including the following:
Facebook
Instagram
X
LinkedIn
Threads
TikTok
YouTube
Google Business Profile
To further customize your Placeholder Account, you can change the profile image as well as add in the channel title. Hit Save to create the account.
Manage Your Placeholder Notification Settings
Placeholder Accounts enable you to publish content via mobile and email notifications. You can choose between email notifications only, mobile notifications only or both email and mobile notifications.
Your content will notify your selected team member 5 minutes before the selected publishing time.
Notifications are enabled by default when a placeholder account is added. To disable notifications, use the dropdown and select Disable Publishing.
You can choose which team member will receive the content notification using the dropdown menu.
How Placeholder Publishing Works
Once your account is created you can begin to plan your content and collaborate with your team.
Your clients can approve or reject them just like they can with for any other account, before your team publishes that content outside of HeyOrca.
5 minutes before your scheduled time, the selected team member will be notified via the mobile app and by email with the contents of your post. Clicking on the notification will open the HeyOrca mobile app and bring you to the post.
To publish your content, select Download to Publish. Your media will be downloaded, and the caption will be copied to your clipboard. You can then post your content natively on the platform.