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What are Placeholder Accounts and How to Use Them
What are Placeholder Accounts and How to Use Them

Placeholder Accounts allow your team to plan content for unsupported channels and publish content via notifications

Updated this week

Placeholder Accounts allow you to create posts on your calendar for social accounts that HeyOrca doesn’t currently publish directly to. Placeholder Accounts can publish content via mobile and email notifications.

Placeholder Accounts enable your team to expand your content strategy and planning to further centralize your workflow within HeyOrca. When it's time to publish, Placeholder Accounts allow you to stay on top by sending you a reminder notification enabling you to post in a few clicks.

Add a Placeholder

To add a Placeholder account, visit the calendar settings and select Add a Placeholder.

screenshot of the calendar settings page, with an arrow pointing to the Add a Placeholder button

Next, select the channel type you want to add from the dropdown.

Arrow pointing to a dropdown list of different placeholder channels

Currently, you can add:

  • Bluesky

  • Facebook Groups

  • WordPress

  • Pinterest

  • Tumblr

  • Twitch

  • Vimeo

  • Vimeo

  • Reddit

  • Flickr

  • Snapchat

  • Medium

  • Custom Channel - for any channel type not included in the current selection

You can also add a Placeholder Account for a channel we support including the following:

  • Facebook

  • Instagram

  • X

  • LinkedIn

  • Threads

  • TikTok

  • YouTube

  • Google Business Profile

To further customize your Placeholder Account, you can change the profile image as well as add in the channel title. Hit Save to create the account.

screenshot of the placeholder customization menu. An arrow pointing to the change image button and the channel title field

Manage Your Placeholder Notification Settings

Placeholder Accounts enable you to publish content via mobile and email notifications. You can choose between email notifications only, mobile notifications only or both email and mobile notifications.

Your content will notify your selected team member 5 minutes before the selected publishing time.

Notifications are enabled by default when a placeholder account is added. To disable notifications, use the dropdown and select Disable Publishing.

screenshot of the notification settings dropdown in the calendar settings page

You can choose which team member will receive the content notification using the dropdown menu.

arrow pointing to the user selection page for the placeholder content notifications

How Placeholder Publishing Works

Once your account is created you can begin to plan your content and collaborate with your team.

Your clients can approve or reject them just like they can with for any other account, before your team publishes that content outside of HeyOrca.

screenshot of the HeyOrca calendar, with placeholder accounts added

5 minutes before your scheduled time, the selected team member will be notified via the mobile app and by email with the contents of your post. Clicking on the notification will open the HeyOrca mobile app and bring you to the post.

screenshot from a mobile device showing the incoming content notification

To publish your content, select Download to Publish. Your media will be downloaded, and the caption will be copied to your clipboard. You can then post your content natively on the platform.

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