HeyOrca isn't just for sharing individual posts with your clients—it can also help you present your broader content strategy!
With Event Strips, you can create a high-level content plan to showcase your approach. For example, you might outline a strategy like “This week, we’ll build out five posts per channel with a Food Appreciation theme.” Once your plan is set, you can easily share these Event Strips from the calendar, just like individual posts.
How to Create Event Strips
On any date in your calendar, Click New Event.
You can then:
Set a name for this event (e.g Fun Food Fridays)
Set a description - to add more details around this event
Set a start and end date for the event, and set it to repeat if required!
Customize the color!
Create events on other calendars!
You can also send event strips to your clients and team members the same way you share posts. This provides additional context to the content you create!
Here are some ways our Top Agencies are using Event Strips:
Agencies working with musicians create event strips to mark tour dates, album releases, etc.
Freelance photographers create events to mark dates for their photoshoots.
Brands use them to mark new product releases and prime boosting times.
Restaurateurs mark dates for menu changes, product releases, company functions, promotions, and giveaways.
Agencies working with Sports figures mark upcoming games.
Teams make note of when Internal members will be out of the office, or divide work by time period among team members.
Social Media Managers add important strategic notes (theme, voice, budget, etc.) directly on the calendar.
The possibilities are endless with event strips!