If your client has multiple Facebook, Twitter, Instagram, and LinkedIn pages associated with their brand, color coding duplicate accounts allows you to easily tell the different social accounts apart at a glance.

To change the color of an account, navigate to the calendar settings page for that calendar.

Click the paint palette icon beside the account you want to change. 

On your calendar, you’ll be able to see the difference between the two accounts:

Now you can easily tell multiples of the same account apart!