How to Build Your Social Media Plan

Here at HeyOrca we provide you with a few different options to plan out your social media posts both easily and efficiently for all your teams!


From the Timeline view, you can create posts by clicking on the HeyOrca - Social Media Planning 1 button on the grey toolbar underneath the navigation bar, or by clicking the HeyOrca - Social Media Planning 2 button which is found right in your timeline. This allows you to create a single post at a time which you can then edit and schedule to be published.


Campaigns in HeyOrca allow you to plan weeks and months in advance by letting you build a framework for your social media content and keep posts relevant and on-topic.

Here's how to set up a campaign:

From the navigation bar, you can click 'Campaigns' and select 'Create New' from the drop down menu. When creating your new campaign you can also add a title and notes as a description:

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After you've named your campaign and provided a description, you can decide on a template for building your campaign. Your options include:

1) Empty campaign: This option allows you to create the campaign from scratch by adding each post manually.

2) Copy existing: This option allows you to copy an existing campaign, but shift the start date and convert all the posts to empty posts.

3) Custom: This option allows you to select a start and end date for your campaign and then select the number of posts (and times) for each channel you are managing.

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Our social media calendar gives you a bird's-eye view of your social media plan so that you can quickly and easily see what a given day, week, or month looks like.

When you've created content from the Timeline view or as part of a campaign, it is also visible and editable in your calendar view.

Adding posts directly into your calendar is also possible! Simply click the day you would like to schedule a post, and select the "Add Post" button that appears. Creating and editing posts feels the same as in your timeline view.

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For more information on our awesome social media calendar and how it works - check out this article: The Social Media Calendar You Can Share

Have any questions? Tweet us @HeyOrca or drop us a line at!