You already know that HeyOrca helps you share your carefully-crafted content with your clients, but did you know that you can use it to communicate higher level strategy as well?
- Use Event Strips to create wireframe strategies to show your clients (for example, ‘this week we will build out 5 posts per channel, with a Summer Fun theme’). You can then share those event strips from the calendar just like you can with posts! (You can learn more on Event Strips strategy here!)
- Create a generic Demo Account that you can use as a notepad! Using that demo account, mock up some sample posts. Use these demo posts to jot down more general ideas about the overall strategy such as themes, voice, budget, etc. You can also include notes such as the parameters of the contract with the client - key deliverables, etc.
- Add “Boost” and “Ad” labels to your post to demonstrate to your client where you’ll be putting their money!
Once you have built out both the event strips and the demo accounts, you can pick and choose the important strategic elements to share with your client, create a shareable link, and send it over to the client in a neat, little package!
Have any questions? Tweet us @HeyOrca or send us a message anytime 👌